Privacy Policy
Effective from 6 October 2026
This policy explains what personal data we process when you book a table, sign up for our newsletter or visit www.umatejekotrby.cz, why we process it and what rights you have. Processing is governed by Regulation (EU) 2016/679 (GDPR) and Czech Act No. 110/2019 Coll., on the Processing of Personal Data.
1. Who processes your data
The data controller is:
Martina Svobodová, sole trader
Company ID (IČO): 47143720, VAT ID: CZ6554242530
registered address: V humenci 238/22, 198 00 Prague 9, Czech Republic
establishment: U Matěje Kotrby restaurant, Křemencova 1738/17, 110 00 Prague 1, Czech Republic
Contact for data protection questions: info@umatejekotrby.cz, phone +420 722 654 713
We have not appointed a Data Protection Officer, as we are not required to do so by law.
2. Table reservations
We accept online reservations through the RezervujStůl.cz booking system, embedded as a form on our website.
- What data: first name and surname, e-mail, phone number, date and time of your visit, number of guests, and optionally a voucher code and any note you write to us. We process the same data if you book by phone or e-mail.
- Why: to prepare your table, confirm or remind you of your reservation, and contact you if anything changes.
- Legal basis: performance of a contract and steps taken at your request before entering into it (Art. 6(1)(b) GDPR).
- How long: 12 months from the reservation date, after which we delete the data.
- Who processes it on our behalf: VašeWebovky s.r.o., Company ID 22773681, operator of the RezervujStůl.cz booking system, acting as our processor.
Allergies and dietary requirements. If you mention an allergy, intolerance or other dietary restriction in your note, this is health data. We use it only to prepare your visit and your food, based on your explicit consent, which you give by providing it (Art. 9(2)(a) GDPR). You can withdraw your consent at any time, and we delete this information together with the reservation. Please do not include more detail than we need.
We cannot make a reservation without your name and contact details. You can always book by phone instead.
3. Newsletter
- What data: your e-mail address, the date and time you signed up, and a record of your consent.
- Why: to send you news about events, new menus and special offers at the restaurant.
- Legal basis: your consent (Art. 6(1)(a) GDPR), given by submitting the sign-up form.
- How long: until you withdraw your consent. If you have not opened any of our e-mails for 3 years, we will remove your address ourselves.
- Who processes it on our behalf: SmartSelling a.s., Company ID 29210372, Netroufalky 797/5, 625 00 Brno, Czech Republic, operator of the SmartEmailing service, acting as our processor.
Unsubscribing: click the “unsubscribe” link in the footer of any of our e-mails, or write to info@umatejekotrby.cz. Withdrawing consent does not affect the lawfulness of processing before the withdrawal.
4. Communication with you
When you e-mail us, call us or contact us via social media, we process your contact details and the content of your message so that we can reply. The legal basis is our legitimate interest in handling your enquiry (Art. 6(1)(f) GDPR). We keep correspondence for no longer than 2 years after it ends.
5. Accounting and vouchers
If you buy a voucher from us or we issue you a tax document, we keep the data on that document for the period required by accounting and tax law, usually 10 years (Art. 6(1)(c) GDPR).
6. Cookies and analytics
Our website uses cookies. We use strictly necessary cookies (for example, to remember your language and your cookie choice) without consent, because the website cannot work properly without them. Analytics and marketing cookies are activated only with your consent, which you give or refuse in the cookie banner (Section 89(3) of Czech Act No. 127/2005 Coll. and Art. 6(1)(a) GDPR). You can change your choice at any time via the cookie settings icon in the corner of the page.
| Service | Purpose | Type | Provider |
|---|---|---|---|
| CookieYes | storing your cookie choice | necessary | CookieYes Limited, United Kingdom |
| Google Analytics 4 | anonymous visitor statistics | analytics | Google Ireland Limited |
| Microsoft Clarity | how you move around the site (clicks, scrolling), so we can improve it | analytics | Microsoft Ireland Operations Limited |
| Ahrefs Web Analytics | aggregate visitor statistics without cookies and without identifying visitors | analytics | Ahrefs Pte. Ltd., Singapore |
| Google Ads | measuring ad performance and remarketing | marketing | Google Ireland Limited |
| Meta Pixel | measuring ad performance on Facebook and Instagram and remarketing | marketing | Meta Platforms Ireland Limited |
The full, up-to-date list of cookies, including how long they last, is available in the cookie banner settings.
For the Meta Pixel, we and Meta are joint controllers for the collection and transfer of the data. How Meta uses the data afterwards is described in Meta’s Privacy Policy.
7. Who we share data with
We do not sell your data. We share it only with processors who run services for us, and only to the extent necessary:
- VašeWebovky s.r.o., Company ID 22773681 (RezervujStůl.cz booking system),
- SmartSelling a.s., Company ID 29210372 (newsletter delivery via SmartEmailing),
- WEDOS Internet, a.s., Company ID 28115708 (website hosting),
- the analytics and marketing providers listed in section 6, if you have consented,
- our accountant and tax adviser,
- public authorities where required by law.
8. Transfers outside the EU
Some services (Google, Microsoft, Meta) may transfer data to the United States. These companies are certified under the EU-U.S. Data Privacy Framework, for which the European Commission has adopted an adequacy decision. An adequacy decision also applies to the United Kingdom. In all other cases, transfers are based on standard contractual clauses approved by the European Commission.
9. Your rights
You have the right to:
- know what data we process about you and get a copy of it,
- have inaccurate data corrected,
- have data erased that we no longer need or are processing unlawfully,
- restrict processing,
- data portability for data you gave us under a contract or consent,
- object to processing based on legitimate interest,
- withdraw your consent at any time,
- lodge a complaint with the Czech Office for Personal Data Protection (Úřad pro ochranu osobních údajů), Pplk. Sochora 27, 170 00 Prague 7, www.uoou.gov.cz, or with the supervisory authority in your EU country of residence.
To exercise your rights, e-mail info@umatejekotrby.cz. We will reply without undue delay and within one month at the latest. To make sure we do not give your data to someone else, we may ask you to verify your identity.
We do not use automated decision-making or profiling with legal effects.
10. Changes to this policy
We may update this policy, for example when we start using a new service. The current version is always available on this page.